Apple could potentially unveil its magazine subscription service in Spring of next year. Apple acquired a subscription-based service called Texture which provides access to 200 magazines for a monthly fee. The company is looking to launch Texture as part of its Apple News service early next year. Let’s dive in to see some more details on the matter.
Apple News Subscription Service Coming In Spring Of 2019
Before Apple officially launches the service, it’s trying to gather giant publishers of the industry in an attempt to enhance the design for improved readability. This includes publishers like the Wall Street Journal and New York Times.
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A team of executives lead by Eddy Cue suggests that publishers will generate more revenue from the relaunch of the Texture service all thanks to the increased subscription base. Publishers would then be paid on the time each user spends on reading their articles in Texture.
Apple executives have also compared the opportunity with Texture to their success with music. Since the company bought Beats Music in 2014 and used it as the basis for Apple Music the following year, the service has grown to more than 50 million subscribers.
Texture’s monthly subscription fee is kept at $9.99, offering a plethora of content from popular publications like Vogue, GQ, Rolling Stone and much more. At the time of acquisition, Texture only had 200k subscribers and it had only paid $15 million to publishers. However, the question among publishers still remains whether the Texture service in Apple News will work or not. However, with Apple’s resources and aggressive marketing, there’s a high chance of Texture as part of Apple News will attract a number of readers.
There will be more to the story, so be sure to stay tuned in for more details on the matter. This is all for now, folks. What are your thoughts on Apple looking to launch Apple News subscription service in Spring of 2019? Share your views with us in the comments.
Source: Bloomberg
