Apple’s iPhone family has been seeing increased pricing with every passing year, with the iPhone X taking the cake thanks to its $999 tag. Still, consumers in the U.S. want to purchase iPhones, even though the overall market has dropped.
Apple’s iPhone Lineup Has Accounted for a 42 Percent Market in the U.S.
iPhone sales grew in the first quarter of 2018 even though the sales of smartphones overall went south. According to a new report from Counterpoint, the case in the U.S. was similar. Counterpoint data shows that even though the sales of smartphones fell by 11 percent across the market, iPhone displayed a year-on-year growth of 16 percent in the first quarter of 2018.
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Apple shipped a record-breaking 16 million units of its iPhone X in the first quarter of 2018. Apple also managed to snag some market share away from Samsung when it comes to premium smartphones. Apple now accounts for 80 percent of the sales of the devices that are priced $800 and above. Overall, Apple’s market share is 42 percent in the U.S., which is almost twice that of Samsung, who commands 22 percent of the market share.
Samsung’s sales decreased 4 percent year-on-year which reflect poorer sales of the company’s Galaxy brand of phones. Apple’s super premium segment commanded 20 percent of the total sales in the U.S. for the Q1. In contrast, Samsung only accounted for 8 percent of the total sales.
Six of the ten best sellers in the U.S. are iPhones. However, since Counterpoint ranks them according to the storage variant, iPhone X secured two places. Initially, there were lots of analysts and naysayers predicted that that bezel-less flagship from the Cupertino tech giant was a failure and that the company would discontinue the phone. However, Apple managed to carve a super-premium niche and it now accounts for 28 percent of U.S. market.
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Counterpoint said that even though Galaxy S9 sales have been slow, they are expected to get better this quarter. This is because of incentives offered such as trade-in deals and freebies
Lately, Apple has been receiving positive news from most market research firms. Strategic Analytics had crowned the iPhone X as the best-selling smartphone earlier this month. Additionally, Canalys said that more iPhones than any other smartphones were shipped to Europe. Last, but certainly not least, Tim Cook, the CEO of Apple, called the iPhone X a ‘Super Bowl’ winner.
Source: Counterpoint Research
