Vivo is all set to release the first ever truly bezel-less smartphone. The Vivo APEX concept phone that was demoed during the Mobile World Congress in February will finally be unveiled on June 12. The thing that makes the phone stand out is its screen which has an amazing 98 percent screen-to-body ratio and there is no notch in sight.
This means that the smartphone managed to one-up the iPhone X when it just comes to design. Apart from the all-screen design, the other two features to look forward to are the pop-up camera and the in-screen fingerprint sensor.
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Vivo APEX Has an in-Display Fingerprint Reader That Covers the Bottom-Half of the Screen
The company has already started sending out invites for the upcoming launch event that say that the APEX FullView Concept Smartphone will continue the company’s vision. There is a little bit of discrepancy here as the phone showcased during the MWC was called the Vivo APEX concept phone. So, the company hasn’t really clarified if it’s the same phone and left us hanging by stating that the upcoming smartphone will ‘continue the vision’. This can possibly mean that a new device is going to be unfolded.
Most key smartphone manufacturers have shifted their focus to bezel-less smartphones. The iPhone X was also touted as an all screen smartphone by Apple but the presence of the notch disrupts that claim. Lenovo’s upcoming smartphone the Z5 will also have a screen-to-body ratio of 95 percent.
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Vivo is preparing for the unveiling right now with a commercial campaign planned for the 2018 FIFA World Cup season. Vivo phones are predominantly sold in Asia so it is unclear if the upcoming APEX will be released internationally.
Another drawback is that we have no word on the pricing yet. Still, the precise machining and engineering required to make a phone truly bezel-less is certainly an arduous process so by no means is the smartphone going to be cheap.
The APEX featuring an OLED panel is not going to lighten your wallet either but we’ll keep you informed regardless.
